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Nur Ahmad Furlong

Nur Ahmad Furlong

Islamic Experience Designer

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Creative Thinking

Ad Designed with no electricity, Ogilvy tackles Power Crisis

February 29, 2008 By Nur Ahmad Furlong Leave a Comment

I found this interesting story on biz-community.com Ogilvy Cape Town’s art director Jennifer Macfarlane and copy writer Cuan Cronwright are the winners of The Times Young Creatives Competition, held 23 – 26 February 2008 at this year’s Design Indaba Expo. A PR stunt no doubt saw creatives pitting their skills against each other in a […]

Filed Under: Creative Thinking, Design, Events, Society, Sustainability Tagged With: cape_town, graphic_design, no_electricity, no_power, ogilvy, plasma_screens, power_crisis, pr_stunt, Typography, winning_ad

Why use Design in business

February 15, 2008 By Nur Ahmad Furlong 1 Comment

The Business Case for developing a more Design Centric Operation The aim of this article is to bring out some of the benefits of having a design centric operation, one which appreciates the value design has to offer to all aspects of ones business, and using design as an integral part of a profit generating […]

Filed Under: branding, Creative Thinking, Design, Wordpress Tagged With: "design centric", "design in business", "visual language", communication, Design, marketing

Simple resources to combat Global Warming

February 5, 2008 By Nur Ahmad Furlong 1 Comment

Working on the SA Climate Crisis logo design for Andre Bothma, lead me to finding some interesting resources online. There’s a ton of stuff out there to help us focus on cutting down our carbon footprints and live a life which is less taxing on the environment. One site in particular, live-the-solution.com, has a collection […]

Filed Under: Creative Thinking, Society, Sustainability Tagged With: "climate change", "Global Warming", carbon footprint, e-book, eco, environment, mind-map, resources, Sustainability

An e-Napkin for those coffee shop Brainstorms – I’d buy one of these

January 27, 2008 By Nur Ahmad Furlong Leave a Comment

Yanko Design is one of my Favourite sources of juicy product design from the drawing boards of some of the most forward thinking product designers out there. Design Sojourn drew my attention to another insanely cool product idea they’re showcasing. Recently I blogged about Sustainable sneakers, e-Write Boards and the MacBook Air but this next […]

Filed Under: Cool Products, Creative Thinking, Design Tagged With: "e-Napkin", "Yanko Design", Design, eco, good design, product, sustainable, Technology

Macbook Air, a breath of freshness

January 22, 2008 By Nur Ahmad Furlong Leave a Comment

Can someone hire me for a high paying project right now please so I can order one of these beauties. I’ve been waiting for ages for a notebook which is as light and easy to carrying around as this one. There loads of tablet PC’s and other mini-laptop types out there but this one is […]

Filed Under: Cool Products, Creative Thinking, Design

Brand? Branding? branded? What is a Brand?

December 18, 2007 By Nur Ahmad Furlong Leave a Comment

With all the talk about Brands, Branding, Brand Building, Brand Strategy you’d think that the meaning of the word Brand was clear, and that this crucial aspect of business would be one which is clearly understood. The reality, however, is very different. Many business people are still struggling to come to terms with exactly what […]

Filed Under: branding, Creative Thinking Tagged With: "cluetrain manifesto", "what is a brand", Brand, branded, branding, Lovemark, trademark

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