All Pharmaceutical Advertising campaigns were developed while employed as Associate Creative Director at Intermark-corp Cairo
Kiddies Pain Relief Medication
The Task: Develop a name, logo, mascot, pack design and brand campaign for a kids pain relieving medication syrup. The syrup had a mango flavour and and the idea for using a monkey as the mascot came out of brainstorming around mango trees. Our monkey mascot was also turned into a pain stopping traffic cop in some executions.
Duoplus dual action pain relief
The Task: Develop name alternatives, logo designs, pack designs and multiple campaigns for a new dual action voltaren pain relief formula.
Quaker Oats healthier Heart campaign
Communicate the benefits of eating Quaker oats on a daily basis as part of a holistic healthy eating plan.
The trick was to simply convey a number of benefits while still maintaining the simplicity and boldness of the Brand.
The simple solution, show the benefits literally being eaten in word form.
Glucerna Diabetes Control
Zithromax Respiratory Tract Infection Treatment
Anti-Haemorrhoids Medication Campaign
The Task: Develop a campaign which boldly tackles the issue of haemorrhoids in an original yet pertinent manner. What more can I say, one you’ve had to do an ad for piles medication come speak to me 🙂
I’ll upload more work when I get a free moment.