One of the key areas of focus for just about anyone setting up a website is conveying who they are and what they are ABOUT. The about page or about us page has become somewhat of a must have on any website though making proper use of it is a lesser known art form.
After chatting with a client a few days ago regarding what they should and should not put into their about page, I thought it would be a good exercise to do some research and formulate a quick guide on getting your about page to do the job it’s meant to be doing.
Second only to your homepage
Your about page is one of the most important pages you could focus on. It’s not more important than you homepage of course, which should give visitors an immediate idea of what you and your site are “about”. Once people feel comfortable with your homepage and have decided to explore, one of the next areas of focus is your about page. It’s also a place they go when they’re missing some detail.
Give them what they’re looking for
People expect to find out:
- who is behind this site, more than just a name but less than a full blown resume
- some more general information about the type of initiative this is
- and what you are trying to achieve
- How you can be of benefit to them.
- a place to clear things up if they are confused
- Some information about your past or how you got to where you are now
The About page can be seen as a central point from where people delve deeper into the rest of your site as well. Place links to your services, contacts and other vital pages. This will act as a guide through your site, as many people might not be certain where to start venturing through your many pages. A brief summary of what they will find on the page followed by a link makes sifting through your content easier for your visitor.
Even though you have a services page, it might be helpful to write a short sentence covering what you offer in brief.
Don’t be shy to say something direct like “hire us for XYZ” or “buy our product” by clicking here. A straightforward call to action can boost sales and generate more leads than subtle nudging. Telling people what they can expect from you and what you would like them to do helps. If people are uncertain about how to act on the information you’re providing them you might not get any reaction at all.
Keep it summarized but give people enough to work with. Splitting your about page into sections is also good practice, as there will be a few different bits you’d want to add to this page.
A few About Page Links to check out.
How to Write Your “About Me” Page Problogger
How to Write the Perfect ‘About’ Page (by Numbers) Skelliewag
The Zen Habits About Page – An About page which works
The best About Page I have come across – Techsoapbox.com
Now,off to modify my about page then!