Understanding the role design plays in business success is crucial to making the best design decision based on your business objectives. Design is the language your business uses to communicate itself to the world.
 
Lets look at en everyday example. You’ve been invited to a business event, those attending will be trend setters in your specific industry. You have a copy of the programme of the event and have a good idea of how you want people to perceive your presence especially during the networking session. So how do you go about getting the results you need? Design!