Tag: logo_design

What do you think a Logo design should cost?
I Found the following article very apt with regard to the current perceptions by many business people regarding the benefits of a good logo and what they are prepared to “invest” in it.
Jacob of Just Creative Design wrote Why logo design does not cost $5.00 in which he mentions:
Many people don’t understand either the value a well designed logo can add to their Brand Image or the effort it takes to design a logo which will add that value.
Misconceptions part of the problem
It’s extremely frustrating dealing with clients who don’t appreciate the time, effort and consideration required to develop a logo which does justice to what they are trying to sell. Many people think the designer should go off on their own with a company name and re-appear with a brilliant perfectly suited design.
Briefing a designer is very much about setting constraints, boundaries for the creative process not to cross, which will make for a more targeted and relevant solution.
I have also found people do not want to engage with the design process and expect to see a final perfect design which solves all their problems with actually spending he time to convey to the designer what their business is all about.
My perspective on Logo Design
Logo design or any design for that matter has got nothing to do with guess work. It’s also got little to do with dreaming up great ideas out of nothing. It takes alot of thinking, researching, exploring, questioning and experience to bring together all the elements needed to realise a great looking and functioning logo.
So what do you think a Logo design Should Cost?
What have you paid or have you heard of others paying?
Post your comments below
June 9, 2008
Recent Project – Praxia Technologies Branding & WP website
A nice little Branding & Web design project I recently completed was for Praxia Technologies.
Praxia Positions itself in the following manner.
“Our mission is to help our clients realise the full potential of their network, communications and computer hardware and software.”
Saeed of Praxia Technologies approached me, firstly to refresh his web presence and put something up there he could manage himself. This has become pretty much a standard request for web design projects as no-one wants to have to call up an html coder each time they want to update a page on their site.
As usual I recommended WordPress, due to it’s quick and simple framework and user friendliness, especially for Praxia’s simple CMS(Content Management System) needs. I found a template which suited their requirements and went about giving it a complete facelift. Praxia’s logo also needed a change and I was happy to oblige as logo design is one of my favourite areas of focus.
First Things first – Establish a new Brand
We started off with the logo design so we could base the site’s look & feel on the Brand and create a nice consistent looking online presence.

After exploring various directions as I usually do with logo design projects the client was split between 2 logo options and we had some back & forth discussion on the pros and cons of each direction.
We settled on the more practical option, the other being the 3 dimensional X element. The focus on the X stems from their original logo and was maintained to keep some kind of consistency going in the re-brand.
Next comes the site in WordPress
We decided to re-use the 3D X element with each component of the X representing a specific business unit as the client still liked the element and wanted to maintain it somehow.
Because Praxia is an IT Tech company focusing every element of a clients IT Tech needs they wanted to go with something which links well with the technology they use. A few stages of design drafts and the client was pretty happy with the look though felt something was missing, and with the inclusion of the brushed metal background we’d settled on a design which the client was very excited about.

To see the final coded result visit www.praxia.co.za. Let me know what you think.
May 8, 2008

Tag: logo_design

What do you think a Logo design should cost?

Jacob of Just Creative Design wrote Why logo design does not cost $5.00 in which he mentions:

Misconceptions part of the problem

My perspective on Logo Design

So what do you think a Logo design Should Cost?

What have you paid or have you heard of others paying?

Post your comments below

Recent Project – Praxia Technologies Branding & WP website

First Things first – Establish a new Brand

Next comes the site in WordPress