The winner for the Logo Design Questions & Answer Competition has been decided. This has been a tough decision and one which I’m sure to invite criticism on, especially so from the entrants. I’ve offered all those who have submitted an entry a 25% discount on Logo Design work if any are interested. I hope this will patch up some of that disappointment which comes from not being chosen.
Question #7 – Should the values of my organisation be reflected in its logo, and how would a designer go about communicating these values visually and in an enticing fashion?
So you obviously want me to explain why I’ve chosen this as the winning question. To some this might seem like a standard question; it may be something asked by many who approach designers to do their Logo Designs. However, I believe it is one of the key issues which needs proper exploration, if a Logo is to fulfil it’s true purpose in life, that is being an ambassador of the entity is is representing in a meaningful fashion.
I hope, that through the course of developing this logo for the winner, we can further reveal some of the methods used to transform the vision and essence of an entity into its visual representation.
I think if this aspect of the relationship between Logo designer & company were better understood, and approached from the proper perspective, the results would be much different.