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A few days ago I was approach by a good friend, Jamaal Khan who runs www.jayz.co.za to design & develop a splash page for one of his clients, Studentology. The site he required needed to be completed within 24 hours, which was a tough ask at that point but I obliged seeing things were relatively calm work wise for me at that point. In hindsight I should have known that was going to be impossible considering client feedback cycles testing and changes but I dove in none-the-less.

Grab the Pencil & paper just to be sure

I didn’t want to end up diving in too soon with photoshop and ending up shooting myself in the foot by spending too much time on prepping a look and feel without a clear layout approval, so I quickly threw together a couple of sketches based on the elements the client requested.

I made a quick pencil sketch with some important bits highlighted to outline my thinking on how I planned to approach the page layout followed by a phonecall to make sure I’m understanding what each element actually is and what it’s function/priority is. In cases like this one there’s no need to go the full digital wireframe and a well planned pencil sketch could very much suffice.

Using Pre-designed graphic elements to speed up the process

Based on the concept I knew I had to create a box for the competition they were running as their concept relied on the users guessing what’s inside the box. Soi a quick search on google for some freely available vector graphics gave me a few options to work with.

I also regularly collect web elements and graphic styles which provide photoshop layered documents when I need to throw together a quick UI in emergency situations like this one, so I tapped into that folder and threw together a few Photoshop layouts within an hour or 2.

No time to think, just whack it out now

I initially decided to just hunt down an existing free HTML template which had enough of the ingredients to bash into shape. I had to make some quick decisions about how we’d approach the design & build due to the limited timeframe, but also wanted to explore some newer un-chartered territory.

I’d been eyeing the CSS3 & HTML5 framework called Less which is now in version 3 of it’s development. With it one can quickly build HTML 5, cross browser web layouts which re-adjust themselves to the specific media or device resolution being used to view it. I also employed a few simple CSS3 techniques to give the design a little spice without needing to use too many complicated background graphics or image text. This included text-shadow, border radius and box shadows as well as background gradients.

Granted not all of these techniques are completely cross browser compatible, but at least with the text-shadow being the least supported feature, I could still have a decent enough looking design in lower end browsers without too many graphics needed.

The full width was really the main focus, so most of the design and styling considerations were applied to work better in this width.

Studentology Full Page Width

Once that was established, I had to use the maximum width for smaller more tablet like screens like the iPad for a slightly narrower layout. In this site, CSS media queries are used to switch the width and layout styles for certain elements so they realign and reorder themselves to fit into the new screen width. For example, most of the elements within the blue content area are 30% width and floating to arrange themselves next to each other, which will be switched to a different percentage for smaller screens.

Scripts, scripts and more scripts

To avoid needing additional pages I made use of a jquery fancybox script to allow the video and entry form to popup over the page. I also used Jquery solutions to save space with the competition steps, using a slider to show each step of the process, and for the twitter feed in the footer. JQUERY is your friend, as long as you don’t mix it with too many other Javascript libraries which leads to script conflicts.

iPad width

As you can see that some elements are now 50% of the full width of the layout while others are 100%, now changing the layout and order of the elements.

On another note, and even though CSS3 is completely capable of generating the effect I’ve used on the call to action buttons, I stuck to using graphics instead there as I didn’t want to run into too many degradation problems with the call to action items. At least for those elements it doesn’t matter what browser you’re using you’re pretty much going to get a nicely styled call to action without too many hours or device specific code.

Mobile Width

I ran into a few problems with older versions of Internet explorer as you would imagine, so ended up employing a javascript solution called If Oldie, which redirects the Internet Explorer viewer to a plain HTML version of the site which has a fixed width and makes use of XHTML instead of HTML5. I didn’t have enough time to troubleshoot the HTML5 shiv script which comes with the Less Framework and is meant to allow IE to recognize HTML5 tags, so that part didn’t work out as planned.

Even though due to time constraints I wasn’t able to craft everything to perfection I’ve learnt some really valuable lessons by tackling this project in the way that I did.

1. Use frameworks and existing tools instead of always building from scratch, it helps with rapid development.
2. Building device specific web pages is easy when you use the right tools.
3. When you run into problem, don’t waste too much time trouble shooting, change direction quickly.
4. Collect freely available web resources for emergencies, it’ll save your life when you need it most.
5. Use 1 Javascript library for all your needs to avoid script conflicts, JQUERY is your Friend!
6. 24 Hours is a ridiculous timeframe so never agree to design & code a page in that amount of time unless you’re gonna hack & smack.

This post basically outlines some of the decision making, tools and processes I employed to whack out a really quick but effective minisite which looks good, works across devices yet still employs some of the latest development tricks. It’s not perfect nor 100% bulletproof but it did the job in the time and budget available.

If I had a little extra time I think I could have implemented a much more HTML5 compliant solution which works across most browser using many of the fallback methods available at this well organised resource.